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The Good Blog

Everything you need to know about conscious marketing, for conscious brands, for those who live the conscious life.

Sustainability Julia Tarnu Sustainability Julia Tarnu

Sustainable Summer: Clothing Essentials

As the weather heats up, you might be looking for clothing that is light and breathable. Choosing a brand that offers you these benefits--while also being sustainably made, earth friendly and ethical--is the best choice you can make for your summer wardrobe. Fast fashion is a major problem in the fashion industry--in fact, the fashion industry is the second largest polluter in the world. Despite offering low prices, the end result of fast fashion is cheaply-made products that promote the progressive destruction of our planet and the exploitation of our workers. Through supporting sustainable brands and foundations that advocate for transparent fashion supply chains, you can be the change that contributes to the shift toward slow fashion. Below are five brands that are putting in the work to ensure the smallest footprint in creating the clothes they bring to you.

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Sustainability Julia Tarnu Sustainability Julia Tarnu

Sustainable Summer: Makeup Essentials

Each week, we’re bringing you our Sustainable Summer Series to highlight the most ethical companies under the sun. This week, we’re focusing on the makeup brands that take the time to craft sustainable and safe makeup for both our skin and the planet. Although the cosmetic industry is progressively getting more ethical in its production and manufacturing, there are still many brands out there that still test on animals, are full of chemicals, are not ethically sourced and are not safe for the environment. Listed below are five brands that strive for sustainability every day in order to help you achieve your daily summer makeup look.

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Sustainability Julia Tarnu Sustainability Julia Tarnu

Sustainable Summer: Beach Essentials

This summer, we’ll be making sure that we live as sustainably as we can amidst the hot days and beach adventures. We also want to make sure that you know some of the best brands out there that offer conscious and eco-friendly products that are perfect for a beach day. Opting to try these products will bring you one step closer to living your best sustainable life under the sun. Summer will be here sooner than you think!

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Sustainability, Zero-Waste Claire Rockwell Sustainability, Zero-Waste Claire Rockwell

5 Easy Upcycling Ideas

Earth month is all about sustainability, and upcycling is one way to repurpose items that would normally go into the trash. Habitat for Humanity describes upcycling as taking materials that aren’t being used anymore and upgrading them to give them a new function. Most upcycling projects only require objects that you already have at home, which helps you to reduce waste and save money! Once you’ve started finding uses for products you would normally throw away, you’ll find yourself noticing lots of ways to upcycle normal household items. Here are a few of our favorite easy upcycling projects.

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Sustainability, Zero-Waste Claire Rockwell Sustainability, Zero-Waste Claire Rockwell

Zero Waste Living

Maintaining a conscious lifestyle can seem like a real challenge at first, but it’s all about finding little things that you can do to make a big difference. So far this month we’ve covered sustainable packaging and eco-friendly swaps that help you consume in a mindful way. This week, we’d like to share some zero waste products that show just how easy it can be to adopt a conscious lifestyle! It’s important to be mindful of what you’re consuming and how it’s affecting the planet, so these are some easy ways you can get started.

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Sustainability, Packaging Jasmyn Brecheisen Sustainability, Packaging Jasmyn Brecheisen

Our 5 Favorite Companies That Use Sustainable Packaging

We’re excited to celebrate Earth Month! There are many different ways to do so, some people choose to plant trees and others to pick up trash, but another great way is to monitor your packaging waste. If you realize you’re throwing out a lot of trash, recognize that it’s all going to a landfill where it’ll be buried underground and take a long time to decompose. In honor of our planet, we’re listing five companies that are champions in sustainable packaging. Our list includes a variety of products from hair care to clothing to tea, so you’re sure to find something you’d love to try.

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Sustainability, charity Jasmyn Brecheisen Sustainability, charity Jasmyn Brecheisen

Our Favorite Good Causes: Fashion Revolution

Wondering what it means to embrace a conscious lifestyle? Simply put, it means aiding in making the world a better place. This includes supporting charities that aim to make both environmental and social strides. This month we’ve featured four charities so far: Hope Vibes to help the homeless; The Humane Society to help the animals; 1% for the Planet to help the earth; and charity: water to help those without access to clean water.

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Sustainability, charity Jasmyn Brecheisen Sustainability, charity Jasmyn Brecheisen

Our Favorite Good Causes: The Humane Society

Your journey to a sustainable lifestyle includes many components, with a focus on supporting a healthy environment. One of those factors is advocating for a world that is aware of environmental and social issues. A great way to promote global goodness is to encourage donating to charities since charities focus on social concerns and humanitarianism. This week is the third of this series where I describe my favorite charities -- The Humane Society of the United States. This charity does an amazing job advocating for animals and animal rights.

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Sustainability, charity Jasmyn Brecheisen Sustainability, charity Jasmyn Brecheisen

Our Favorite Good Causes: 1% for the Planet

If you’re looking to embrace a lifestyle of sustainability, it is vital to focus on environmental and social consciousness. Supporting charities is a great way to promote planetary prosperity. My favorite charities are ones that take on social issues and find ways to positively impact them. Last week, I told you about The Good Camp’s fundraiser for charity: water and this week, we’re focusing on 1% for the Planet, a charity focused on helping to find and fund answers to environmental issues.

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Sustainability, charity Jasmyn Brecheisen Sustainability, charity Jasmyn Brecheisen

Our Favorite Good Causes: charity:water

Living a more sustainable, eco-friendly lifestyle includes being environmentally-conscious as well as socially-conscious. Some of the best ways to promote worldwide wellbeing are by donating to charities that are doing good in the world. In the first of this series where I describe my favorite charities, we’re featuring The Good Camp’s charity of choice (when it comes to our fundraising efforts), charity:water.-- a charity focused on making clean water accessible to all.

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Sustainability, bedroom Jasmyn Brecheisen Sustainability, bedroom Jasmyn Brecheisen

10 Ethical Brands You Should Try: Bedroom Edition

Finding ways to incorporate sustainability into your lifestyle can seem daunting. With some minor swaps, you could be living an ethical lifestyle. I suggest addressing one room at a time with simple switches, opting for more eco-friendly and ethical options. Before long, conscious brands will be found lining your walls and filling your drawers while you reach for your favorite sustainable option. Below you will find a list of ten of the most ethical brands I’ve stumbled upon to aid you in composing the sustainable bedroom you’ve always envisioned.

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Sustainability, bathroom Jasmyn Brecheisen Sustainability, bathroom Jasmyn Brecheisen

10 Ethical Brands You Should Try: Bathroom Edition

Looking to live a more ethical and sustainable lifestyle? You’re not alone. If you’re ready to make some changes, I recommend tackling one room at a time. Before you know it, your whole house will be full of ethical brands and positive purchases that make a difference. This week, we’re cleaning the bathroom. I’ve listed ten of the most ethical brands I’ve come across to help you build a bathroom you can be proud of – not just aesthetically, but also socially and environmentally.

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Sustainability, backyard Jasmyn Brecheisen Sustainability, backyard Jasmyn Brecheisen

10 Ethical Items You Should Try: Backyard Edition

Implementing sustainability in every aspect of your life can be daunting. Lucky for you, I’m here to offer ten ethical and sustainable items (we’re taking a break from brands this week) you can easily incorporate into your backyard. Switching to these eco-friendly options will leave your backyard, and the world, a better place. Read on to learn what changes you can make to your backyard living!

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Sustainability, kitchen Jasmyn Brecheisen Sustainability, kitchen Jasmyn Brecheisen

10 Ethical Brands You Should Try: Kitchen Edition

Are you overwhelmed with the changes you need to make to live a sustainable life? Take a deep breath, because I’m here to guide you on the ten brands you should have in your kitchen. Incorporating eco-friendly items into your house is as simple as going room by room. Thanksgiving is just around the corner, so what better room to focus on today than the kitchen? Stick around for the ten best brands you should have in your kitchen to make sustainable living easy (and items key to preparing an eco-conscious meal!).

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Sustainability, closet Jasmyn Brecheisen Sustainability, closet Jasmyn Brecheisen

10 Ethical Brands You Should Try: Closet Edition

Buying new clothes and creating a new wardrobe is always exciting, but if you’re looking for the most sustainable way to shop it’s to not shop at all; using the clothes you already have is the most sustainable option. The second most sustainable alternative would be to thrift, to buy clothes that otherwise would head to the landfill. Now, if those options are realistically not of interest to you, I’ve listed ten of the most ethical brands I’ve come across to help you build a wardrobe that you can be proud of not just aesthetically, but also socially and environmentally.

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Certifications, Sustainability, Non-GMO Project Jasmyn Brecheisen Certifications, Sustainability, Non-GMO Project Jasmyn Brecheisen

What is Non-GMO Verified?

Caught up in the minutiae of everyday life, it can be hard to figure out how to leave the world a better place than how we found it. Fortunately, a move in the right direction can be as straightforward as knowing the background of the food you buy and how it affects the environment, so supporting companies that positively impact this issue is important to this endeavor.

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